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A SAFE SPACE, A NEW EXPERIENCE Discover Avèneland, our brand-new game world on Roblox


What is Avèneland? 

Avène Thermal Spring Water is setting up shop in the metaverse to offer you a unique educational experience where you can learn to understand your skin while having fun! 
In a few words, Avèneland is: 

  • A new game world in the metaverse, accessible on the Roblox platform, where you can have fun and discover the skin and how it works.
  • A place to challenge friends with rewards to win! 
  • A safe space to talk freely and confidently about your skin concerns, better understand how the skin works and learn how to take care of it.
  • An immersive experience in the natural world of Avène Thermal Spring Water, where trees, mountains and waterfalls are transformed into an incredible playground for exploration.




We have always been committed to sun protection.

For us, learning through fun is the best weapon for prevention, from the earliest age. Younger generations are very aware of the dangers of UVA/B rays, sometimes even more so than their elders. 

Contrary to popular belief, blue light does not only come from screens. In fact, it is mainly emitted by the sun! Its radiation contributes to premature ageing of the skin, similar to that of UVA/B rays. It has been proven that 25% of cell damage is caused by blue light. To maintain healthy skin throughout life, it is therefore essential to protect yourself with the right sun protection that shields against this blue light. 

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