PUR Projet was previously more specialised in reforestation, how did this project to safeguard the marine ecosystem come about?
In 2016, Eau Thermale Avène was keen to support a project directly linked to the element Water. At the same time, a scientific publication by an Italian researcher denounced the impact of sun filters on coral. Together, we therefore wanted to take up the challenge: launch a programme to restore the marine ecosystem through the coral. A key player in biodiversity, as crucial as trees. Over 3,000 fish species and nearly 120 million inhabitants depend on it. However, some studies show that 3% of coral die each year and at that rate, coral reefs may disappear by 2100. Eau Thermale Avène was already working to minimise the impact of its sun filters and formulas on marine ecosystems, this was one way of going a step further.